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Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling PDF




by Frank V. Cespedes : Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling

ISBN : #1422196054 | Date : 2014-09-02

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PDF-6d9e1 | “The best sales book of the year” — strategy+business magazineThat gap between your company’s sales efforts and strategy? It’s real—and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book.In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with st… Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling


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Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling by by Frank V. Cespedes

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